{"id":29118,"date":"2026-08-07T11:03:43","date_gmt":"2026-08-07T02:03:43","guid":{"rendered":"https:\/\/www.ripla.co.jp\/blog\/?p=29118"},"modified":"2026-08-09T01:11:18","modified_gmt":"2026-08-08T16:11:18","slug":"cdp-complete-guide","status":"publish","type":"post","link":"https:\/\/www.ripla.co.jp\/blog\/system\/cdp-complete-guide\/","title":{"rendered":"\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u958b\u767a\u306e\u5b8c\u5168\u30ac\u30a4\u30c9"},"content":{"rendered":"\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u306f\u3001Web\u30fb\u30a2\u30d7\u30ea\u30fb\u5e97\u8217\u30fb\u8cfc\u8cb7\u30fb\u55b6\u696d\u30fb\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306b\u5206\u6563\u3057\u305f\u9867\u5ba2\u60c5\u5831\u3092\u7d71\u5408\u3057\u3001\u65bd\u7b56\u3078\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u57fa\u76e4\u3067\u3059\u3002\u5c0e\u5165\u306e\u6210\u5426\u306f\u9ad8\u6a5f\u80fd\u306a\u88fd\u54c1\u3092\u9078\u3076\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u6700\u521d\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3001\u9867\u5ba2ID\u306e\u8a2d\u8a08\u3001\u30c7\u30fc\u30bf\u54c1\u8cea\u3001\u73fe\u5834\u3067\u4f7f\u3044\u7d9a\u3051\u3089\u308c\u308b\u904b\u7528\u3092\u5148\u306b\u6c7a\u3081\u3089\u308c\u308b\u304b\u3067\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u672c\u8a18\u4e8b\u3067\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u306e\u5168\u4f53\u50cf\u3001CRM\u30fbMA\u30fbDWH\u3068\u306e\u9055\u3044\u3001\u7a2e\u985e\u3001\u958b\u767a\u306e\u9032\u3081\u65b9\u30012026\u5e74\u6642\u70b9\u3067\u306e\u8cbb\u7528\u76f8\u5834\u3001\u958b\u767a\u4f1a\u793e\u30fb\u30d9\u30f3\u30c0\u30fc\u306e\u9078\u3073\u65b9\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3001FAQ\u307e\u3067\u3092\u4e00\u3064\u306b\u307e\u3068\u3081\u307e\u3059\u3002BtoC\u306e\u4f1a\u54e1\u30c7\u30fc\u30bf\u7d71\u5408\u3060\u3051\u3067\u306a\u304f\u3001BtoB\u3067\u4f01\u696d\u30fb\u90e8\u7f72\u30fb\u62c5\u5f53\u8005\u30fb\u5546\u8ac7\u3092\u7d50\u3073\u4ed8\u3051\u308b\u5834\u5408\u306b\u3082\u4f7f\u3048\u308b\u5224\u65ad\u8ef8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u25bc\u95a2\u9023\u8a18\u4e8b\u4e00\u89a7<\/strong>
\n\u30fb\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u958b\u767a\u306e\u9032\u3081\u65b9\/\u3084\u308a\u65b9\/\u6d41\u308c\u3084\u65b9\u6cd5\/\u624b\u6cd5\/\u5de5\u7a0b\/\u624b\u9806<\/a>
\n\u30fb\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u958b\u767a\u3067\u304a\u3059\u3059\u3081\u306e\u958b\u767a\u4f1a\u793e\/\u30d9\u30f3\u30c0\u30fc6\u9078\u3068\u9078\u3073\u65b9<\/a>
\n\u30fb\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u958b\u767a\u306e\u898b\u7a4d\u76f8\u5834\u3084\u8cbb\u7528\/\u30b3\u30b9\u30c8\/\u5024\u6bb5\u306b\u3064\u3044\u3066<\/a>
\n\u30fb\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u958b\u767a\u306e\u767a\u6ce8\/\u5916\u6ce8\/\u4f9d\u983c\/\u59d4\u8a17\u65b9\u6cd5\u306b\u3064\u3044\u3066<\/a><\/p>\n\n\n\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><\/h2>\n\n\n\n
\n
\n
\"\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3066\u6d3b\u7528\u3059\u308bCDP\u306e\u30a4\u30e1\u30fc\u30b8\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u3068\u306f\u3001\u8907\u6570\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u5206\u304b\u308c\u305f\u9867\u5ba2\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u540c\u4e00\u4eba\u7269\u30fb\u540c\u4e00\u4e16\u5e2f\u30fb\u540c\u4e00\u4f01\u696d\u306a\u3069\u306e\u5358\u4f4d\u3067\u7d71\u5408\u3057\u3066\u3001\u5206\u6790\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u55b6\u696d\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3067\u5229\u7528\u3067\u304d\u308b\u72b6\u614b\u306b\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u5358\u306b\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u7d71\u5408\u3057\u305f\u60c5\u5831\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u5fc5\u8981\u306a\u30c1\u30e3\u30cd\u30eb\u3078\u6e21\u3059\u3068\u3053\u308d\u307e\u3067\u304c\u5f79\u5272\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\n

CDP\u306e\u5f79\u5272\u306f\u300c\u9867\u5ba2\u3092\u8b58\u5225\u3057\u3066\u65bd\u7b56\u3078\u6e21\u3059\u300d\u3053\u3068\u3067\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

CDP\u3067\u306f\u3001\u4f1a\u54e1\u30c7\u30fc\u30bf\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001Web\u95b2\u89a7\u3001\u30a2\u30d7\u30ea\u64cd\u4f5c\u3001\u5e83\u544a\u63a5\u89e6\u3001\u55b6\u696d\u6d3b\u52d5\u3001\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u306a\u3069\u3092\u53d6\u308a\u8fbc\u307f\u307e\u3059\u3002\u6b21\u306b\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u4f1a\u54e1\u756a\u53f7\u3001\u96fb\u8a71\u756a\u53f7\u3001\u4f01\u696dID\u3001\u30c7\u30d0\u30a4\u30b9ID\u306a\u3069\u3092\u4f7f\u3063\u3066\u540d\u5bc4\u305b\u3057\u3001\u5c5e\u6027\u30fb\u884c\u52d5\u30fb\u8cfc\u8cb7\u30fb\u540c\u610f\u72b6\u614b\u30fb\u63a5\u89e6\u5c65\u6b74\u3092\u4e00\u3064\u306e\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u307e\u3068\u3081\u307e\u3059\u3002\u305d\u306e\u3046\u3048\u3067\u300c\u76f4\u8fd130\u65e5\u4ee5\u5185\u306b\u5546\u54c1\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u304c\u8cfc\u5165\u3057\u3066\u3044\u306a\u3044\u4eba\u300d\u300c\u904e\u53bb\u306b\u8cfc\u5165\u3057\u305f\u304c\u534a\u5e74\u4ee5\u4e0a\u5229\u7528\u3057\u3066\u3044\u306a\u3044\u4f01\u696d\u300d\u306e\u3088\u3046\u306a\u6761\u4ef6\u3067\u5bfe\u8c61\u3092\u4f5c\u308a\u3001MA\u3001\u5e83\u544a\u3001\u55b6\u696d\u753b\u9762\u3001\u30a2\u30d7\u30ea\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306a\u3069\u3078\u9023\u643a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u91cd\u8981\u306a\u306e\u306f\u3001\u6700\u521d\u304b\u3089\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u4f11\u7720\u9867\u5ba2\u306e\u518d\u8cfc\u5165\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u76ee\u7684\u306a\u3089\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u4f1a\u54e1ID\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u5c65\u6b74\u3001\u540c\u610f\u72b6\u614b\u304b\u3089\u59cb\u3081\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u4f7f\u3044\u9053\u304c\u6c7a\u307e\u3089\u306a\u3044\u307e\u307e\u30c7\u30fc\u30bf\u3060\u3051\u3092\u5897\u3084\u3059\u3068\u3001\u4fdd\u7ba1\u8cbb\u7528\u3084\u7ba1\u7406\u8ca0\u62c5\u304c\u5897\u3048\u308b\u4e00\u65b9\u3067\u3001\u73fe\u5834\u306e\u65bd\u7b56\u306f\u5909\u308f\u3089\u306a\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n

\n

CRM\u30fbMA\u30fbDWH\u3068\u306e\u9055\u3044\u306f\u76ee\u7684\u3068\u5229\u7528\u8005\u3067\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

CRM\u306f\u55b6\u696d\u62c5\u5f53\u8005\u304c\u9867\u5ba2\u3001\u5546\u8ac7\u3001\u5bfe\u5fdc\u5c65\u6b74\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u4e2d\u5fc3\u3067\u3059\u3002MA\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u3084\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u30b7\u30ca\u30ea\u30aa\u5b9f\u884c\u306a\u3069\u3001\u65bd\u7b56\u3092\u81ea\u52d5\u5316\u3059\u308b\u5f79\u5272\u304c\u4e2d\u5fc3\u3067\u3059\u3002DWH\u3084\u30c7\u30fc\u30bf\u30ec\u30a4\u30af\u306f\u3001\u793e\u5185\u5916\u306e\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3066\u5206\u6790\u3057\u3084\u3059\u304f\u3059\u308b\u3053\u3068\u304c\u4e3b\u306a\u76ee\u7684\u3067\u3059\u3002CDP\u306f\u305d\u306e\u9593\u306b\u4f4d\u7f6e\u3057\u3001\u30c7\u30fc\u30bf\u3092\u9867\u5ba2\u5358\u4f4d\u3067\u7d71\u5408\u3057\u3066\u3001CRM\u3084MA\u3001BI\u3001\u5e83\u544a\u3001\u30b5\u30dd\u30fc\u30c8\u753b\u9762\u306b\u6d3b\u7528\u53ef\u80fd\u306a\u5f62\u3067\u6e21\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3057\u305f\u304c\u3063\u3066\u3001CDP\u306fCRM\u3084MA\u306e\u4ee3\u66ff\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002CRM\u306b\u55b6\u696d\u60c5\u5831\u304c\u305d\u308d\u3063\u3066\u3044\u3066\u3082\u533f\u540d\u306eWeb\u884c\u52d5\u304c\u7d50\u3073\u4ed8\u3044\u3066\u3044\u306a\u3051\u308c\u3070\u3001CDP\u3067\u7d71\u5408\u3059\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u9867\u5ba2ID\u3082\u30c7\u30fc\u30bf\u5b9a\u7fa9\u3082\u6574\u7406\u3055\u308c\u3066\u3044\u306a\u3044\u6bb5\u968e\u3067MA\u3060\u3051\u3092\u5897\u3084\u3059\u3068\u3001\u8aa4\u914d\u4fe1\u3084\u91cd\u8907\u63a5\u89e6\u304c\u8d77\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002CDP\u306f\u65bd\u7b56\u30c4\u30fc\u30eb\u306e\u524d\u306b\u3042\u308b\u300c\u3064\u306a\u3050\u4ed5\u7d44\u307f\u300d\u3068\u8003\u3048\u308b\u3068\u5f79\u5272\u3092\u6574\u7406\u3057\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u306e\u7a2e\u985e\u3068\u69cb\u6210\u3092\u3069\u3046\u9078\u3073\u307e\u3059\u304b\uff1f<\/strong><\/h2>\n\n\n\n
\n
\n
\"CDP\u306e\u7a2e\u985e\u3068\u30c7\u30fc\u30bf\u9023\u643a\u65b9\u5f0f\u3092\u8003\u3048\u308b\u30a4\u30e1\u30fc\u30b8\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

CDP\u306e\u9078\u629e\u80a2\u306f\u3001\u65e2\u88fd\u306eSaaS\u3092\u5c0e\u5165\u3059\u308b\u65b9\u6cd5\u3001\u30af\u30e9\u30a6\u30c9\u306e\u30c7\u30fc\u30bf\u57fa\u76e4\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u4f5c\u308b\u65b9\u6cd5\u3001\u72ec\u81ea\u8981\u4ef6\u306b\u5408\u308f\u305b\u3066\u5927\u304d\u304f\u958b\u767a\u3059\u308b\u65b9\u6cd5\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u3069\u308c\u304c\u512a\u308c\u3066\u3044\u308b\u304b\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u6570\u3001\u66f4\u65b0\u983b\u5ea6\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6027\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3001\u904b\u7528\u3067\u304d\u308b\u4eba\u54e1\u3001\u5c06\u6765\u306e\u62e1\u5f35\u7bc4\u56f2\u3067\u9069\u6027\u304c\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\n

SaaS\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u578b\u306f\u65e9\u304f\u59cb\u3081\u305f\u3044\u4f01\u696d\u306b\u5411\u3044\u3066\u3044\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

SaaS\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u578b\u306f\u3001\u30c7\u30fc\u30bf\u53d6\u308a\u8fbc\u307f\u3001\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u7d71\u5408\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u4f5c\u6210\u3001\u914d\u4fe1\u5148\u9023\u643a\u306a\u3069\u304c\u3042\u3089\u304b\u3058\u3081\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u77ed\u671f\u9593\u3067\u691c\u8a3c\u3057\u3084\u3059\u3044\u65b9\u5f0f\u3067\u3059\u3002\u6a19\u6e96\u30b3\u30cd\u30af\u30bf\u304c\u81ea\u793e\u306eCRM\u3084EC\u3001\u5e83\u544a\u3001MA\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308c\u3070\u3001\u521d\u671f\u958b\u767a\u306e\u8ca0\u62c5\u3092\u6291\u3048\u3089\u308c\u307e\u3059\u3002\u307e\u305a\u4e00\u3064\u306e\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3001\u52b9\u679c\u3092\u898b\u3066\u304b\u3089\u5bfe\u8c61\u30c7\u30fc\u30bf\u3092\u5897\u3084\u3057\u305f\u3044\u5834\u5408\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u6ce8\u610f\u70b9\u306f\u3001\u88fd\u54c1\u306e\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\u3084\u8ab2\u91d1\u5358\u4f4d\u306b\u696d\u52d9\u3092\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u6570\u3001\u30a4\u30d9\u30f3\u30c8\u91cf\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u6570\u3001\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u6570\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u51e6\u7406\u91cf\u306a\u3069\u304c\u6599\u91d1\u306b\u5f71\u97ff\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u6a19\u6e96\u6a5f\u80fd\u3067\u8db3\u308a\u306a\u3044\u90e8\u5206\u3092\u500b\u5225\u958b\u767a\u3067\u57cb\u3081\u308b\u3068\u3001SaaS\u306e\u5c0e\u5165\u8cbb\u7528\u3068\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u8cbb\u7528\u304c\u91cd\u306a\u308a\u3001\u5f53\u521d\u306e\u60f3\u5b9a\u3088\u308a\u9ad8\u304f\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u30af\u30e9\u30a6\u30c9\u578b\u30fb\u90e8\u5206\u30ab\u30b9\u30bf\u30e0\u306f\u67d4\u8edf\u6027\u3068\u62e1\u5f35\u6027\u3092\u91cd\u8996\u3057\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u30af\u30e9\u30a6\u30c9\u578b\u30fb\u90e8\u5206\u30ab\u30b9\u30bf\u30e0\u3067\u306f\u3001DWH\u3084\u30c7\u30fc\u30bf\u30ec\u30a4\u30af\u3001ETL\u3001API\u3001\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u51e6\u7406\u3001ID\u7d71\u5408\u3001BI\u306a\u3069\u3092\u7d44\u307f\u5408\u308f\u305b\u307e\u3059\u3002\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u8cc7\u7523\u3092\u751f\u304b\u3057\u306a\u304c\u3089\u3001\u5fc5\u8981\u306a\u6a5f\u80fd\u3060\u3051\u3092\u8ffd\u52a0\u3067\u304d\u308b\u305f\u3081\u3001\u8907\u6570\u4e8b\u696d\u3084\u8907\u96d1\u306a\u4f01\u696d\u30fb\u500b\u4eba\u95a2\u4fc2\u3092\u6271\u3046BtoB\u4f01\u696d\u306b\u3082\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3092\u7279\u5b9a\u306e\u88fd\u54c1\u306b\u9589\u3058\u8fbc\u3081\u305a\u3001\u5206\u6790\u57fa\u76e4\u3068\u65bd\u7b56\u57fa\u76e4\u3092\u5206\u3051\u3066\u8a2d\u8a08\u3067\u304d\u308b\u70b9\u3082\u5229\u70b9\u3067\u3059\u3002<\/p>\n\n\n\n

\u4e00\u65b9\u3067\u3001\u8a2d\u8a08\u30fb\u958b\u767a\u30fb\u904b\u7528\u306e\u8cac\u4efb\u7bc4\u56f2\u304c\u5e83\u304f\u306a\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u30e2\u30c7\u30eb\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u518d\u5b9f\u884c\u3001\u9045\u5ef6\u76e3\u8996\u3001\u969c\u5bb3\u6642\u306e\u518d\u9001\u3001\u6a29\u9650\u7ba1\u7406\u3001\u30b3\u30b9\u30c8\u76e3\u8996\u307e\u3067\u3092\u81ea\u793e\u307e\u305f\u306f\u958b\u767a\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u8a2d\u8a08\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30af\u30e9\u30a6\u30c9\u3092\u9078\u3093\u3060\u3060\u3051\u3067\u5b89\u304f\u306a\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u4f7f\u308f\u306a\u3044\u30c7\u30fc\u30bf\u306e\u53d6\u308a\u8fbc\u307f\u3084\u904e\u5270\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u51e6\u7406\u3092\u907f\u3051\u308b\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\n

\u30d5\u30eb\u30b9\u30af\u30e9\u30c3\u30c1\u578b\u306f\u7279\u6b8a\u306a\u8981\u4ef6\u304c\u3042\u308b\u5834\u5408\u306b\u9650\u5b9a\u3057\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u30d5\u30eb\u30b9\u30af\u30e9\u30c3\u30c1\u578b\u306f\u3001\u72ec\u81ea\u306e\u9867\u5ba2\u95a2\u4fc2\u3001\u53b3\u683c\u306a\u9589\u57df\u63a5\u7d9a\u3001\u7279\u6b8a\u306a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5224\u5b9a\u3001\u65e2\u5b58\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u6df1\u3044\u9023\u643a\u306a\u3069\u3001\u6a19\u6e96\u6a5f\u80fd\u3067\u306f\u5bfe\u5fdc\u3057\u306b\u304f\u3044\u5834\u5408\u306e\u9078\u629e\u80a2\u3067\u3059\u3002\u7af6\u4e89\u529b\u306b\u76f4\u7d50\u3059\u308b\u72ec\u81ea\u30ed\u30b8\u30c3\u30af\u3092\u5b9f\u88c5\u3057\u3084\u3059\u3044\u53cd\u9762\u3001\u8981\u4ef6\u5b9a\u7fa9\u304b\u3089\u4fdd\u5b88\u307e\u3067\u306e\u8cac\u4efb\u304c\u5927\u304d\u304f\u3001\u958b\u767a\u671f\u9593\u3082\u9577\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u65b9\u5f0f\u3092\u63a1\u308b\u5834\u5408\u306f\u3001\u30bd\u30fc\u30b9\u30b3\u30fc\u30c9\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30fc\u30bf\u8f9e\u66f8\u3001ID\u7d71\u5408\u30eb\u30fc\u30eb\u3001\u9023\u643a\u4ed5\u69d8\u3001\u30c6\u30b9\u30c8\u7d50\u679c\u3001\u969c\u5bb3\u5bfe\u5fdc\u624b\u9806\u3001\u30c7\u30fc\u30bf\u524a\u9664\u624b\u9806\u307e\u3067\u6210\u679c\u7269\u3068\u3057\u3066\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u62c5\u5f53\u8005\u304c\u5909\u308f\u3063\u3066\u3082\u904b\u7528\u3067\u304d\u308b\u72b6\u614b\u3092\u5951\u7d04\u3068\u8a2d\u8a08\u66f8\u3067\u6b8b\u3055\u306a\u3044\u3068\u3001\u5c06\u6765\u306e\u6539\u4fee\u3084\u79fb\u884c\u3067\u518d\u3073\u5927\u304d\u306a\u8cbb\u7528\u304c\u767a\u751f\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u306e\u958b\u767a\u306f\u3069\u306e\u3088\u3046\u306b\u9032\u3081\u307e\u3059\u304b\uff1f<\/strong><\/h2>\n\n\n\n
\n
\n
\"CDP\u958b\u767a\u306e\u4f01\u753b\u304b\u3089\u904b\u7528\u307e\u3067\u306e\u6d41\u308c\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

CDP\u958b\u767a\u306f\u3001\u4f01\u753b\u3001\u30c7\u30fc\u30bf\u68da\u5378\u3057\u3001ID\u8a2d\u8a08\u3001PoC\u3001\u672c\u756a\u958b\u767a\u3001\u5b9a\u7740\u652f\u63f4\u306e\u9806\u3067\u9032\u3081\u308b\u3068\u5931\u6557\u3092\u6291\u3048\u3084\u3059\u3044\u3067\u3059\u3002\u6700\u521d\u306b\u300c\u5168\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u300d\u3068\u63b2\u3052\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u4e00\u3064\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3092\u6c7a\u3081\u3001\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3060\u3051\u3067\u4e00\u5468\u3055\u305b\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

\n

\u4f01\u753b\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u6210\u679c\u6307\u6a19\u3068\u5229\u7528\u90e8\u9580\u3092\u6c7a\u3081\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u4f01\u753b\u3067\u306f\u3001\u8ab0\u306e\u3069\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u4f8b\u3068\u3057\u3066\u3001\u4f11\u7720\u9867\u5ba2\u306e\u518d\u8cfc\u5165\u7387\u3001\u4f1a\u54e1\u767b\u9332\u5f8c\u306e\u521d\u56de\u8cfc\u5165\u7387\u3001\u5546\u8ac7\u5316\u7387\u3001\u554f\u3044\u5408\u308f\u305b\u89e3\u6c7a\u6642\u9593\u306a\u3069\u3001\u5c0e\u5165\u524d\u5f8c\u3067\u6bd4\u8f03\u3067\u304d\u308b\u6307\u6a19\u3092\u4e00\u3064\u304b\u4e8c\u3064\u9078\u3073\u307e\u3059\u3002KPI\u304c\u300c\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3067\u304d\u305f\u304b\u300d\u3060\u3051\u3060\u3068\u3001\u57fa\u76e4\u304c\u5b8c\u6210\u3057\u3066\u3082\u58f2\u4e0a\u3084\u9867\u5ba2\u4f53\u9a13\u3078\u306e\u5f71\u97ff\u3092\u5224\u65ad\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u3042\u308f\u305b\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u55b6\u696d\u3001\u5e97\u8217\u3001\u60c5\u5831\u30b7\u30b9\u30c6\u30e0\u3001\u6cd5\u52d9\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306a\u3069\u306e\u95a2\u4fc2\u8005\u3092\u521d\u671f\u6bb5\u968e\u304b\u3089\u96c6\u3081\u307e\u3059\u3002\u5229\u7528\u90e8\u9580\u304c\u5f8c\u304b\u3089\u6c7a\u307e\u308b\u3068\u3001\u5fc5\u8981\u306a\u9805\u76ee\u3084\u6a29\u9650\u3001\u540c\u610f\u6761\u4ef6\u304c\u8ffd\u52a0\u3055\u308c\u3001\u8a2d\u8a08\u5909\u66f4\u304c\u8d77\u304d\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u30c7\u30fc\u30bf\u8cac\u4efb\u8005\u3068\u610f\u601d\u6c7a\u5b9a\u8005\u3092\u6c7a\u3081\u3001\u4f1a\u8b70\u4f53\u3068\u627f\u8a8d\u7bc4\u56f2\u3092\u5148\u306b\u5b9a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\n

\u30c7\u30fc\u30bf\u68da\u5378\u3057\u3068ID\u8a2d\u8a08\u3067\u540d\u5bc4\u305b\u306e\u7cbe\u5ea6\u3092\u6c7a\u3081\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u30c7\u30fc\u30bf\u68da\u5378\u3057\u3067\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u540d\u3060\u3051\u3067\u306a\u304f\u3001\u9805\u76ee\u540d\u3001\u610f\u5473\u3001\u4fdd\u6709\u90e8\u9580\u3001\u66f4\u65b0\u983b\u5ea6\u3001\u4fdd\u5b58\u671f\u9593\u3001\u6b20\u640d\u3001\u91cd\u8907\u3001\u9867\u5ba2ID\u3001\u53d6\u5f97\u6642\u306e\u540c\u610f\u3001\u5229\u7528\u76ee\u7684\u3001\u9023\u643a\u65b9\u6cd5\u3092\u4e00\u89a7\u5316\u3057\u307e\u3059\u3002\u8cfc\u8cb7\u91d1\u984d\u3068\u3044\u3046\u9805\u76ee\u3067\u3082\u3001\u7a0e\u8fbc\u304b\u7a0e\u629c\u304b\u3001\u8fd4\u54c1\u3092\u542b\u3080\u304b\u3001\u53d7\u6ce8\u65e5\u304b\u51fa\u8377\u65e5\u304b\u3067\u610f\u5473\u304c\u5909\u308f\u308a\u307e\u3059\u3002\u5b9a\u7fa9\u306e\u9055\u3044\u3092\u89e3\u6d88\u3057\u306a\u3044\u307e\u307e\u7d71\u5408\u3059\u308b\u3068\u3001\u5206\u6790\u7d50\u679c\u3084\u914d\u4fe1\u5bfe\u8c61\u304c\u4e0d\u6b63\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

ID\u8a2d\u8a08\u3067\u306f\u3001\u65e2\u77e5\u306e\u4f1a\u54e1ID\u3068\u533f\u540d\u306eCookie\u30fb\u30c7\u30d0\u30a4\u30b9ID\u3092\u3044\u3064\u7d50\u3073\u4ed8\u3051\u308b\u304b\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u5909\u66f4\u6642\u306b\u5c65\u6b74\u3092\u3069\u3046\u6271\u3046\u304b\u3001\u5bb6\u65cf\u3084\u540c\u4e00\u4f01\u696d\u306e\u95a2\u4fc2\u3092\u3069\u3046\u8868\u73fe\u3059\u308b\u304b\u3092\u6c7a\u3081\u307e\u3059\u3002BtoB\u3067\u306f\u500b\u4eba\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u3001\u4e8b\u696d\u6240\u3001\u90e8\u7f72\u3001\u62c5\u5f53\u8005\u3001\u5546\u8ac7\u306e\u968e\u5c64\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8aa4\u7d71\u5408\u304c\u8d77\u304d\u305f\u5834\u5408\u306b\u5206\u96e2\u3067\u304d\u308b\u8a02\u6b63\u624b\u9806\u307e\u3067\u3001\u521d\u671f\u8981\u4ef6\u306b\u542b\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

\n

PoC\u3067\u53d6\u308a\u8fbc\u307f\u304b\u3089\u65bd\u7b56\u5b9f\u884c\u307e\u3067\u3092\u4e00\u5468\u3055\u305b\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

PoC\u3067\u306f\u3001\u53d6\u308a\u8fbc\u307f\u3001\u540d\u5bc4\u305b\u3001\u7d71\u5408\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u4f5c\u6210\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u30011\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u914d\u4fe1\u3001\u52b9\u679c\u6e2c\u5b9a\u307e\u3067\u3092\u5c0f\u3055\u304f\u5b9f\u884c\u3057\u307e\u3059\u3002\u56fd\u5185\u306e\u516c\u8868\u8cc7\u6599\u306b\u306f\u3001\u4f01\u753b\u69cb\u60f3\u652f\u63f4\u3092200\u4e07\u5186\u304b\u3089\u3068\u3057\u3001\u77ed\u671fPoC\u3092\u7d4c\u3066\u672c\u756a\u74b0\u5883\u3078\u79fb\u884c\u3067\u304d\u308b\u6a19\u6e96\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u793a\u3059\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001PoC\u8cbb\u7528\u3068\u672c\u756a\u958b\u767a\u8cbb\u7528\u306f\u5225\u3067\u3042\u308a\u3001\u77ed\u671f\u3067\u59cb\u3081\u3089\u308c\u308b\u3053\u3068\u3068\u3001\u5168\u793e\u904b\u7528\u304c\u5b8c\u6210\u3059\u308b\u3053\u3068\u306f\u540c\u3058\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

PoC\u306e\u8a55\u4fa1\u9805\u76ee\u306f\u3001\u63a5\u7d9a\u3067\u304d\u305f\u304b\u3060\u3051\u306b\u3057\u307e\u305b\u3093\u3002\u540d\u5bc4\u305b\u306e\u6b63\u89e3\u7387\u3001\u6b20\u640d\u7387\u3001\u30c7\u30fc\u30bf\u66f4\u65b0\u306e\u9045\u5ef6\u3001\u8aa4\u914d\u4fe1\u3092\u9632\u3050\u9664\u5916\u6761\u4ef6\u3001\u65bd\u7b56\u62c5\u5f53\u8005\u304c\u5bfe\u8c61\u3092\u4f5c\u308b\u307e\u3067\u306e\u6642\u9593\u3001KPI\u306e\u5909\u5316\u3092\u8a18\u9332\u3057\u307e\u3059\u3002PoC\u7d42\u4e86\u6642\u306b\u306f\u3001\u672c\u756a\u3078\u9032\u3080\u6761\u4ef6\u3001\u3084\u3081\u308b\u6761\u4ef6\u3001\u8ffd\u52a0\u6295\u8cc7\u304c\u5fc5\u8981\u306a\u6761\u4ef6\u3092\u5408\u610f\u3057\u3001\u691c\u8a3c\u7d50\u679c\u3092\u672c\u756a\u8981\u4ef6\u3078\u53cd\u6620\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u672c\u756a\u5316\u5f8c\u306f\u30c7\u30fc\u30bf\u54c1\u8cea\u3068\u65bd\u7b56KPI\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3057\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u672c\u756a\u5316\u3067\u306f\u3001\u9023\u643a\u306e\u76e3\u8996\u3001\u30a8\u30e9\u30fc\u306e\u518d\u9001\u3001\u30c7\u30fc\u30bf\u54c1\u8cea\u306e\u30a2\u30e9\u30fc\u30c8\u3001\u6a29\u9650\u5909\u66f4\u3001\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u3001\u524a\u9664\u4f9d\u983c\u3001\u969c\u5bb3\u6642\u306e\u9023\u7d61\u7d4c\u8def\u3092\u6574\u3048\u307e\u3059\u3002\u6708\u6b21\u3067\u6b20\u640d\u7387\u3001\u91cd\u8907\u7387\u3001ID\u7d71\u5408\u7387\u3001\u30c7\u30fc\u30bf\u66f4\u65b0\u9045\u5ef6\u3001\u914d\u4fe1\u30a8\u30e9\u30fc\u7387\u3092\u78ba\u8a8d\u3057\u3001\u65bd\u7b56KPI\u3068\u5408\u308f\u305b\u3066\u6539\u5584\u3057\u307e\u3059\u3002CDP\u306f\u5b8c\u6210\u65e5\u304c\u30b4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u3092\u4f7f\u3046\u90e8\u9580\u304c\u5897\u3048\u308b\u307b\u3069\u30eb\u30fc\u30eb\u3092\u66f4\u65b0\u3059\u308b\u904b\u7528\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n

\u6559\u80b2\u3067\u306f\u3001\u6280\u8853\u62c5\u5f53\u8005\u3060\u3051\u3067\u306a\u304f\u3001\u65bd\u7b56\u62c5\u5f53\u8005\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u6761\u4ef6\u3001\u540c\u610f\u72b6\u614b\u306e\u78ba\u8a8d\u65b9\u6cd5\u3001\u9664\u5916\u30eb\u30fc\u30eb\u3001\u8aa4\u914d\u4fe1\u6642\u306e\u505c\u6b62\u624b\u9806\u3092\u4f1d\u3048\u307e\u3059\u3002\u6a5f\u80fd\u3092\u5897\u3084\u3059\u3088\u308a\u3001\u9031\u6b21\u3084\u6708\u6b21\u306e\u696d\u52d9\u3067\u4f7f\u3046\u5b9a\u578b\u30ec\u30dd\u30fc\u30c8\u3068\u65bd\u7b56\u3092\u4e00\u3064\u305a\u3064\u5b9a\u7740\u3055\u305b\u308b\u65b9\u304c\u3001\u73fe\u5834\u306e\u5229\u7528\u7387\u3092\u9ad8\u3081\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u306e\u8cbb\u7528\u76f8\u5834\u3068\u30b3\u30b9\u30c8\u5185\u8a33<\/strong><\/h2>\n\n\n\n
\n
\n
\"CDP\u958b\u767a\u306e\u8cbb\u7528\u3068\u4e88\u7b97\u3092\u691c\u8a0e\u3059\u308b\u30a4\u30e1\u30fc\u30b8\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

CDP\u306e\u8cbb\u7528\u306f\u3001\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u6570\u3001\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u6570\u3001\u30a4\u30d9\u30f3\u30c8\u91cf\u3001\u540d\u5bc4\u305b\u306e\u96e3\u6613\u5ea6\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6027\u3001\u9023\u643a\u5148\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3001\u904b\u7528\u652f\u63f4\u306e\u7bc4\u56f2\u3067\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002CDP\u5358\u4f53\u306e\u4e00\u5f8b\u4fa1\u683c\u306f\u5c11\u306a\u3044\u305f\u3081\u3001\u4ee5\u4e0b\u306f\u516c\u958b\u4fa1\u683c\u3068\u985e\u4f3c\u3059\u308b\u30c7\u30fc\u30bf\u9023\u643a\u30fbCRM\u30fbMA\u958b\u767a\u306e\u76f8\u5834\u304b\u3089\u6574\u7406\u3057\u305f\u76ee\u5b89\u3067\u3059\u3002\u516c\u5b9a\u4fa1\u683c\u3067\u306f\u306a\u304f\u3001\u898b\u7a4d\u3082\u308a\u3092\u53d6\u308b\u524d\u306e\u4e88\u7b97\u30ec\u30f3\u30b8\u3068\u3057\u3066\u5229\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u25b6 \u8a73\u7d30\u306f\u3053\u3061\u3089\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u958b\u767a\u306e\u898b\u7a4d\u76f8\u5834\u3084\u8cbb\u7528\/\u30b3\u30b9\u30c8\/\u5024\u6bb5\u306b\u3064\u3044\u3066<\/a><\/p>\n\n\n

\u5c0e\u5165\u30d1\u30bf\u30fc\u30f3\u5225\u306e\u521d\u671f\u8cbb\u7528\u3068\u671f\u9593\u306e\u76ee\u5b89\u3067\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u5c0f\u898f\u6a21\u306aPoC\u3084\u6a19\u6e96\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306a\u3089\u3001\u521d\u671f\u8cbb\u7528\u306f200\u4e07\u301c800\u4e07\u5186\u3001\u671f\u9593\u306f1\u301c3\u304b\u6708\u304c\u76ee\u5b89\u3067\u3059\u3002\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306f1\u301c3\u500b\u3001\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306f\u4e00\u3064\u3001\u57fa\u672c\u7684\u306a\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3084\u65bd\u7b56\u9023\u643a\u306b\u7d5e\u308a\u307e\u3059\u3002SaaS\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u5c0e\u5165\u30673\u301c10\u500b\u7a0b\u5ea6\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3001\u540d\u5bc4\u305b\u3001\u6a29\u9650\u3001MA\u30fbBI\u9023\u643a\u3001\u521d\u671f\u6559\u80b2\u307e\u3067\u542b\u3081\u308b\u5834\u5408\u306f\u3001500\u4e07\u301c2,000\u4e07\u5186\u30013\u301c6\u304b\u6708\u7a0b\u5ea6\u3092\u898b\u8fbc\u307f\u307e\u3059\u3002<\/p>\n\n\n\n

\u30af\u30e9\u30a6\u30c9\u57fa\u76e4\u306b\u90e8\u5206\u7684\u306a\u30ab\u30b9\u30bf\u30e0\u958b\u767a\u3092\u52a0\u3048\u308b\u5834\u5408\u306f\u30011,000\u4e07\u301c5,000\u4e07\u5186\u30016\u301c12\u304b\u6708\u7a0b\u5ea6\u304c\u76ee\u5b89\u3067\u3059\u3002\u57fa\u5e79\u3001\u5e97\u8217\u3001\u4f1a\u54e1\u3001\u5e83\u544a\u306a\u3069\u3092\u6a2a\u65ad\u3057\u3001\u53b3\u683c\u306a\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3084\u8907\u6570\u4e8b\u696d\u3078\u306e\u5c55\u958b\u307e\u3067\u884c\u3046\u5927\u898f\u6a21\u6848\u4ef6\u3067\u306f\u30015,000\u4e07\u5186\u304b\u3089\u6570\u5104\u5186\u30011\u301c3\u5e74\u306b\u53ca\u3076\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u671f\u9593\u3068\u91d1\u984d\u306f\u9023\u52d5\u3057\u307e\u3059\u304c\u3001\u8981\u4ef6\u5b9a\u7fa9\u3084\u30c7\u30fc\u30bf\u79fb\u884c\u3092\u7701\u3044\u3066\u77ed\u7e2e\u3059\u308b\u3068\u3001\u5f8c\u5de5\u7a0b\u306e\u624b\u623b\u308a\u304c\u5897\u3048\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\n

\u958b\u767a\u8cbb\u4ee5\u5916\u306b\u30c7\u30fc\u30bf\u79fb\u884c\u30fb\u30e9\u30a4\u30bb\u30f3\u30b9\u30fb\u904b\u7528\u8cbb\u304c\u304b\u304b\u308a\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u8cbb\u7528\u306e\u5185\u8a33\u306f\u3001\u8981\u4ef6\u5b9a\u7fa9\u30fb\u4f01\u753b\u304c10\u301c15%\u3001\u57fa\u672c\u8a2d\u8a08\u304c15\u301c20%\u3001\u8a73\u7d30\u8a2d\u8a08\u304c10\u301c15%\u3001\u958b\u767a\u304c30\u301c40%\u3001\u30c6\u30b9\u30c8\u304c15\u301c20%\u3001\u79fb\u884c\u30fb\u6559\u80b2\u304c5\u301c10%\u3068\u3044\u3046\u914d\u5206\u3092\u4e00\u3064\u306e\u76ee\u5b89\u306b\u3057\u307e\u3059\u3002\u5b9f\u969b\u306b\u306f\u3001\u540d\u5bc4\u305b\u30eb\u30fc\u30eb\u306e\u4f5c\u6210\u3001\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3001API\u3084\u30b3\u30cd\u30af\u30bf\u306e\u8ffd\u52a0\u3001\u540c\u610f\u7ba1\u7406\u3001\u6a29\u9650\u8a2d\u8a08\u304c\u5897\u3048\u308b\u307b\u3069\u3001\u79fb\u884c\u30fb\u8a2d\u8a08\u30fb\u30c6\u30b9\u30c8\u306e\u6bd4\u7387\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001SaaS\u306e\u6708\u984d\u30fb\u5e74\u984d\u6599\u91d1\u3001\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u6570\u3084\u51e6\u7406\u91cf\u306b\u5fdc\u3058\u305f\u5f93\u91cf\u8ab2\u91d1\u3001\u30af\u30e9\u30a6\u30c9\u306e\u30b9\u30c8\u30ec\u30fc\u30b8\u30fb\u30af\u30a8\u30ea\u30fb\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u8cbb\u7528\u3001MA\u30fb\u5e83\u544a\u5074\u306e\u5951\u7d04\u8cbb\u7528\u3001\u76e3\u8996\u30fb\u4fdd\u5b88\u30fb\u6559\u80b2\u8cbb\u304c\u767a\u751f\u3057\u307e\u3059\u3002\u4e3b\u8981\u306aCDP\u30b5\u30fc\u30d3\u30b9\u306e\u516c\u5f0f\u4fa1\u683c\u8868\u306b\u306f\u3001\u5e74\u95931,000\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3042\u305f\u308a240\u30c9\u30eb\u307e\u305f\u306f420\u30c9\u30eb\u300110\u4e07\u30af\u30ec\u30b8\u30c3\u30c8\u3042\u305f\u308a500\u30c9\u30eb\u3068\u3044\u3046\u30e2\u30c7\u30eb\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u30c7\u30fc\u30bf\u7d71\u5408\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3001\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u51e6\u7406\u306a\u3069\u304c\u5225\u306e\u8ab2\u91d1\u5bfe\u8c61\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\uff08\u51fa\u5178: CDP\u30b5\u30fc\u30d3\u30b9\u516c\u5f0f\u4fa1\u683c\u8868\u30012026\u5e74\u78ba\u8a8d\uff09\u3002\u5186\u63db\u7b97\u3060\u3051\u3067\u6bd4\u8f03\u305b\u305a\u30013\u5e74\u9593\u306e\u7dcf\u4fdd\u6709\u30b3\u30b9\u30c8\u3067\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u898b\u7a4d\u3082\u308a\u306f3\u5e74TCO\u3068\u8ffd\u52a0\u6761\u4ef6\u307e\u3067\u6bd4\u8f03\u3057\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u898b\u7a4d\u3082\u308a\u3092\u6bd4\u8f03\u3059\u308b\u3068\u304d\u306f\u3001\u521d\u671f\u958b\u767a\u8cbb\u3060\u3051\u3067\u306a\u304f\u3001\u30e9\u30a4\u30bb\u30f3\u30b9\u3001\u30af\u30e9\u30a6\u30c9\u5f93\u91cf\u8cbb\u3001\u30c7\u30fc\u30bf\u79fb\u884c\u3001\u4fdd\u5b88\u3001\u8ffd\u52a0\u30b3\u30cd\u30af\u30bf\u3001\u6559\u80b2\u3001\u904b\u7528\u4ee3\u884c\u3001\u5c06\u6765\u306e\u74b0\u5883\u8ffd\u52a0\u3092\u542b\u3081\u307e\u3059\u3002\u4f8b\u3048\u3070\u521d\u671f\u8cbb\u7528\u304c\u5b89\u304f\u3066\u3082\u3001\u30a4\u30d9\u30f3\u30c8\u91cf\u306b\u6bd4\u4f8b\u3059\u308b\u8ab2\u91d1\u3084\u3001\u914d\u4fe1\u5148\u3092\u4e00\u3064\u8ffd\u52a0\u3059\u308b\u305f\u3073\u306b\u8cbb\u7528\u304c\u5897\u3048\u308b\u5951\u7d04\u3067\u306f\u30013\u5e74\u5f8c\u306e\u7dcf\u984d\u304c\u9ad8\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

RFP\u3067\u306f\u3001\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3054\u3068\u306e\u4ef6\u6570\u3068\u66f4\u65b0\u983b\u5ea6\u3001\u6708\u9593\u30a4\u30d9\u30f3\u30c8\u91cf\u3001\u7d71\u5408\u3059\u308b\u9867\u5ba2\u6570\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u5b9a\u7fa9\u3001\u914d\u4fe1\u5148\u3001\u4fdd\u5b58\u671f\u9593\u3001\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u3001SLA\u3001\u8ffd\u52a0\u8cbb\u7528\u306e\u767a\u751f\u6761\u4ef6\u3092\u8a18\u8f09\u3057\u307e\u3059\u3002\u5404\u793e\u306b\u540c\u3058\u6761\u4ef6\u3067\u63d0\u6848\u3092\u4f9d\u983c\u3057\u3001\u542b\u307e\u308c\u308b\u7bc4\u56f2\u3068\u542b\u307e\u308c\u306a\u3044\u7bc4\u56f2\u3092\u5206\u3051\u3066\u6bd4\u8f03\u3059\u308b\u3068\u3001\u5f8c\u304b\u3089\u306e\u4e88\u7b97\u81a8\u5f35\u3092\u6291\u3048\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u306e\u958b\u767a\u4f1a\u793e\u30fb\u30d9\u30f3\u30c0\u30fc\u306e\u9078\u3073\u65b9<\/strong><\/h2>\n\n\n\n
\n
\n
\"CDP\u958b\u767a\u4f1a\u793e\u3084\u30d9\u30f3\u30c0\u30fc\u3092\u6bd4\u8f03\u3059\u308b\u30a4\u30e1\u30fc\u30b8\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

\u767a\u6ce8\u5148\u306f\u3001CDP\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u30d9\u30f3\u30c0\u30fc\u3001\u30af\u30e9\u30a6\u30c9\u57fa\u76e4\u3092\u69cb\u7bc9\u3059\u308b\u4f1a\u793e\u3001\u696d\u52d9\u8981\u4ef6\u6574\u7406\u304b\u3089\u904b\u7528\u307e\u3067\u4f34\u8d70\u3059\u308bSI\u30fb\u958b\u767a\u4f1a\u793e\u3067\u5f79\u5272\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u88fd\u54c1\u306e\u77e5\u540d\u5ea6\u3060\u3051\u3067\u6c7a\u3081\u305a\u3001\u81ea\u793e\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3092\u5b9f\u88c5\u3057\u3001\u30c7\u30fc\u30bf\u54c1\u8cea\u3092\u7dad\u6301\u3057\u3001\u73fe\u5834\u306b\u5b9a\u7740\u3055\u305b\u3089\u308c\u308b\u4f53\u5236\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u985e\u4f3c\u3059\u308b\u30c7\u30fc\u30bf\u69cb\u6210\u3068\u696d\u52d9\u9818\u57df\u306e\u7d4c\u9a13\u3092\u78ba\u8a8d\u3057\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u5b9f\u7e3e\u3092\u78ba\u8a8d\u3059\u308b\u3068\u304d\u306f\u3001\u300cCDP\u3092\u5c0e\u5165\u3057\u305f\u300d\u3068\u3044\u3046\u4ef6\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u3069\u306e\u30c7\u30fc\u30bf\u3092\u4f55\u4ef6\u3064\u306a\u304e\u3001\u3069\u306eID\u3067\u540d\u5bc4\u305b\u3057\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3078\u4f55\u79d2\u307e\u305f\u306f\u4f55\u5206\u3067\u9023\u643a\u3057\u305f\u304b\u3092\u8cea\u554f\u3057\u307e\u3059\u3002BtoC\u306a\u3089\u4f1a\u54e1ID\u3068\u533f\u540d\u884c\u52d5\u306e\u7d71\u5408\u3001BtoB\u306a\u3089\u4f01\u696d\u30fb\u90e8\u7f72\u30fb\u62c5\u5f53\u8005\u30fb\u5546\u8ac7\u306e\u95a2\u4fc2\u3092\u6271\u3063\u305f\u7d4c\u9a13\u304c\u3042\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u81ea\u793e\u3068\u4f3c\u305f\u30c7\u30fc\u30bf\u54c1\u8cea\u3084\u898f\u5236\u74b0\u5883\u3067\u306e\u7d4c\u9a13\u304c\u3042\u308c\u3070\u3001\u8981\u4ef6\u306e\u629c\u3051\u6f0f\u308c\u3092\u6e1b\u3089\u305b\u307e\u3059\u3002<\/p>\n\n\n\n

\u63d0\u6848\u6642\u306b\u306f\u3001\u62c5\u5f53\u4e88\u5b9a\u8005\u304c\u904e\u53bb\u306e\u4e8b\u4f8b\u3092\u8aac\u660e\u3067\u304d\u308b\u304b\u3001\u30c7\u30fc\u30bf\u30a8\u30f3\u30b8\u30cb\u30a2\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u62c5\u5f53\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u62c5\u5f53\u3001\u696d\u52d9\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u304c\u3069\u306e\u5272\u5408\u3067\u53c2\u52a0\u3059\u308b\u304b\u3082\u898b\u307e\u3059\u3002\u55b6\u696d\u6bb5\u968e\u306e\u8aac\u660e\u3068\u5b9f\u88c5\u62c5\u5f53\u8005\u306e\u7406\u89e3\u306b\u5dee\u304c\u3042\u308b\u5834\u5408\u3001\u5951\u7d04\u5f8c\u306b\u4ed5\u69d8\u306e\u8a8d\u8b58\u9055\u3044\u304c\u8d77\u304d\u3084\u3059\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n

\n

PoC\u306e\u7bc4\u56f2\u3068\u672c\u756a\u79fb\u884c\u306e\u6761\u4ef6\u3092\u5951\u7d04\u524d\u306b\u6c7a\u3081\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

PoC\u3092\u63d0\u6848\u3055\u308c\u305f\u3089\u3001\u671f\u9593\u3084\u8cbb\u7528\u3060\u3051\u3067\u306a\u304f\u3001\u63a5\u7d9a\u3059\u308b\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3001\u53d6\u308a\u8fbc\u3080\u9805\u76ee\u3001\u540d\u5bc4\u305b\u30eb\u30fc\u30eb\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u914d\u4fe1\u5148\u3001\u8a55\u4fa1KPI\u3001\u6210\u679c\u7269\u3092\u660e\u8a18\u3057\u3066\u3082\u3089\u3044\u307e\u3059\u3002PoC\u3067\u4f7f\u3063\u305f\u74b0\u5883\u3084\u30b3\u30fc\u30c9\u3092\u672c\u756a\u3078\u79fb\u305b\u308b\u304b\u3001\u8ffd\u52a0\u958b\u767a\u304c\u5fc5\u8981\u306a\u90e8\u5206\u306f\u4f55\u304b\u3001\u691c\u8a3c\u5f8c\u306b\u4e2d\u6b62\u3057\u3066\u3082\u30c7\u30fc\u30bf\u3092\u8fd4\u5374\u30fb\u524a\u9664\u3067\u304d\u308b\u304b\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u672c\u756a\u79fb\u884c\u306e\u6761\u4ef6\u306f\u3001\u540d\u5bc4\u305b\u7cbe\u5ea6\u3001\u914d\u4fe1\u30a8\u30e9\u30fc\u7387\u3001\u51e6\u7406\u9045\u5ef6\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30ec\u30d3\u30e5\u30fc\u3001\u62c5\u5f53\u8005\u6559\u80b2\u306e\u5b8c\u4e86\u306a\u3069\u3001\u6e2c\u5b9a\u3067\u304d\u308b\u57fa\u6e96\u306b\u3057\u307e\u3059\u3002\u300c\u554f\u984c\u304c\u306a\u3051\u308c\u3070\u672c\u756a\u300d\u3068\u3044\u3063\u305f\u66d6\u6627\u306a\u6761\u4ef6\u306f\u3001\u8ffd\u52a0\u8cbb\u7528\u3084\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u5224\u65ad\u3092\u96e3\u3057\u304f\u3057\u307e\u3059\u3002\u77ed\u671f\u691c\u8a3c\u3092\u672c\u756a\u306e\u5024\u5f15\u304d\u6750\u6599\u3067\u306f\u306a\u304f\u3001\u30ea\u30b9\u30af\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u305f\u3081\u306e\u5de5\u7a0b\u3068\u4f4d\u7f6e\u4ed8\u3051\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u5c0e\u5165\u5f8c\u306e\u904b\u7528\u5206\u62c5\u30683\u5e74TCO\u3092\u6bd4\u8f03\u3057\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u904b\u7528\u3067\u306f\u3001\u8ab0\u304c\u30c7\u30fc\u30bf\u9805\u76ee\u3092\u8ffd\u52a0\u3059\u308b\u304b\u3001\u8ab0\u304c\u540d\u5bc4\u305b\u30eb\u30fc\u30eb\u3092\u627f\u8a8d\u3059\u308b\u304b\u3001\u8ab0\u304c\u914d\u4fe1\u3092\u505c\u6b62\u3059\u308b\u304b\u3001\u969c\u5bb3\u6642\u306b\u8ab0\u304c\u9023\u7d61\u3092\u53d7\u3051\u308b\u304b\u3092\u6c7a\u3081\u307e\u3059\u3002\u5c0e\u5165\u652f\u63f4\u3060\u3051\u3067\u306a\u304f\u3001\u6708\u6b21\u306e\u54c1\u8cea\u78ba\u8a8d\u3001\u65bd\u7b56\u6539\u5584\u3001\u6559\u80b2\u3001\u554f\u3044\u5408\u308f\u305b\u5bfe\u5fdc\u307e\u3067\u63d0\u4f9b\u3067\u304d\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u81ea\u793e\u306b\u904b\u7528\u4eba\u6750\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3001\u5f15\u304d\u7d99\u304e\u8a08\u753b\u3068\u4f34\u8d70\u671f\u9593\u3092\u63d0\u6848\u306b\u542b\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

\u6bd4\u8f03\u8ef8\u306f\u3001\u6a5f\u80fd\u6570\u3001\u4fa1\u683c\u3001\u5b9f\u7e3e\u3001\u9023\u643a\u65b9\u5f0f\u3001\u540d\u5bc4\u305b\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3001PoC\u3001\u79fb\u884c\u3001\u6559\u80b2\u3001\u4fdd\u5b88\u306e10\u9805\u76ee\u7a0b\u5ea6\u306b\u6574\u7406\u3057\u307e\u3059\u3002\u6700\u5b89\u5024\u3060\u3051\u3067\u306a\u304f\u3001\u521d\u671f\u8cbb\u7528\u3001\u5229\u7528\u6599\u3001\u30af\u30e9\u30a6\u30c9\u8cbb\u3001\u8ffd\u52a0\u958b\u767a\u3001\u4fdd\u5b88\u3001\u904b\u7528\u4ee3\u884c\u3092\u542b\u30803\u5e74TCO\u3067\u6bd4\u8f03\u3057\u3001\u5951\u7d04\u7d42\u4e86\u6642\u306e\u30c7\u30fc\u30bf\u8fd4\u5374\u3068\u79fb\u884c\u53ef\u5426\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n

\u25b6 \u8a73\u7d30\u306f\u3053\u3061\u3089\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u958b\u767a\u3067\u304a\u3059\u3059\u3081\u306e\u958b\u767a\u4f1a\u793e\/\u30d9\u30f3\u30c0\u30fc6\u9078\u3068\u9078\u3073\u65b9<\/a><\/p>\n\n

\u25b6 \u8a73\u7d30\u306f\u3053\u3061\u3089\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u958b\u767a\u306e\u9032\u3081\u65b9\/\u3084\u308a\u65b9\/\u6d41\u308c\u3084\u65b9\u6cd5\/\u624b\u6cd5\/\u5de5\u7a0b\/\u624b\u9806<\/a><\/p>\n\n

\u25b6 \u8a73\u7d30\u306f\u3053\u3061\u3089\uff1a\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u958b\u767a\u306e\u767a\u6ce8\/\u5916\u6ce8\/\u4f9d\u983c\/\u59d4\u8a17\u65b9\u6cd5\u306b\u3064\u3044\u3066<\/a><\/p>\n\n\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30c7\u30fc\u30bf\u30ac\u30d0\u30ca\u30f3\u30b9<\/strong><\/h2>\n\n\n\n
\n
\n
\"\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30ac\u30d0\u30ca\u30f3\u30b9\u3092\u7ba1\u7406\u3059\u308b\u30a4\u30e1\u30fc\u30b8\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

CDP\u306f\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u304b\u6240\u306b\u96c6\u3081\u308b\u305f\u3081\u3001\u5229\u4fbf\u6027\u3068\u540c\u6642\u306b\u6f0f\u3048\u3044\u6642\u306e\u5f71\u97ff\u3082\u5927\u304d\u304f\u306a\u308a\u307e\u3059\u3002\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\u306e\u76ee\u7684\u3001\u5229\u7528\u3067\u304d\u308b\u90e8\u9580\u3001\u4fdd\u5b58\u671f\u9593\u3001\u5916\u90e8\u9023\u643a\u3001\u524a\u9664\u65b9\u6cd5\u3092\u30c7\u30fc\u30bf\u30ac\u30d0\u30ca\u30f3\u30b9\u3068\u3057\u3066\u5b9a\u7fa9\u3057\u3001\u6280\u8853\u5bfe\u7b56\u3068\u696d\u52d9\u30eb\u30fc\u30eb\u3092\u4e00\u4f53\u3067\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u540c\u610f\u30fb\u5229\u7528\u76ee\u7684\u30fbCookie\u306e\u6271\u3044\u3092\u30c7\u30fc\u30bf\u9805\u76ee\u3054\u3068\u306b\u6574\u7406\u3057\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u3080\u524d\u306b\u3001\u53d6\u5f97\u5143\u3001\u5229\u7528\u76ee\u7684\u3001\u672c\u4eba\u3078\u306e\u8aac\u660e\u3001\u540c\u610f\u306e\u6709\u7121\u3001\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3001\u4fdd\u5b58\u671f\u9593\u3001\u7b2c\u4e09\u8005\u63d0\u4f9b\u3001\u59d4\u8a17\u30fb\u518d\u59d4\u8a17\u3092\u9805\u76ee\u3054\u3068\u306b\u6574\u7406\u3057\u307e\u3059\u3002\u4f1a\u54e1\u60c5\u5831\u3068\u533f\u540d\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7d50\u3073\u4ed8\u3051\u308b\u6761\u4ef6\u3001\u5e83\u544a\u3084\u5916\u90e8\u914d\u4fe1\u5148\u3078\u6e21\u3059\u9805\u76ee\u3001\u524a\u9664\u4f9d\u983c\u304c\u6765\u305f\u3068\u304d\u306b\u5404\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u6d88\u3059\u9806\u5e8f\u3082\u660e\u6587\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u5916\u56fd\u306b\u3042\u308b\u7b2c\u4e09\u8005\u3078\u63d0\u4f9b\u3059\u308b\u5834\u5408\u306f\u3001\u672c\u4eba\u306e\u540c\u610f\u3084\u63d0\u4f9b\u5148\u306e\u4fdd\u8b77\u63aa\u7f6e\u306a\u3069\u3001\u6cd5\u4ee4\u4e0a\u306e\u78ba\u8a8d\u304c\u5fc5\u8981\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u59d4\u54e1\u4f1a\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001\u5916\u56fd\u306b\u3042\u308b\u7b2c\u4e09\u8005\u3078\u306e\u63d0\u4f9b\u306b\u969b\u3057\u3066\u3001\u5916\u56fd\u306e\u5236\u5ea6\u3084\u7b2c\u4e09\u8005\u304c\u8b1b\u305a\u308b\u63aa\u7f6e\u306a\u3069\u3001\u672c\u4eba\u306e\u5224\u65ad\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u8003\u3048\u65b9\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u51fa\u5178: \u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u59d4\u54e1\u4f1a\u300c\u5916\u56fd\u306b\u3042\u308b\u7b2c\u4e09\u8005\u3078\u306e\u63d0\u4f9b\u7de8\u300d\u30012025\u5e74\u6539\u6b63\u53cd\u6620\u7248\uff09\u3002\u6cd5\u52d9\u30fb\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u62c5\u5f53\u3068\u65e9\u671f\u306b\u78ba\u8a8d\u3057\u3001\u88fd\u54c1\u9078\u5b9a\u5f8c\u306b\u554f\u984c\u304c\u767a\u899a\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u6a29\u9650\u30fb\u6697\u53f7\u5316\u30fb\u76e3\u67fb\u30ed\u30b0\u30fb\u524a\u9664\u3092\u6a19\u6e96\u8981\u4ef6\u306b\u3057\u307e\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u6a29\u9650\u306f\u3001\u5168\u9867\u5ba2\u3092\u898b\u3089\u308c\u308b\u7ba1\u7406\u8005\u3001\u62c5\u5f53\u90e8\u9580\u306e\u9867\u5ba2\u3060\u3051\u3092\u898b\u3089\u308c\u308b\u5229\u7528\u8005\u3001\u500b\u4eba\u3092\u7279\u5b9a\u3067\u304d\u306a\u3044\u96c6\u8a08\u3060\u3051\u3092\u898b\u308b\u5206\u6790\u8005\u306a\u3069\u3001\u8077\u52d9\u306b\u5408\u308f\u305b\u3066\u5206\u3051\u307e\u3059\u3002\u901a\u4fe1\u4e2d\u3068\u4fdd\u5b58\u4e2d\u306e\u6697\u53f7\u5316\u3001\u79d8\u5bc6\u60c5\u5831\u306e\u7ba1\u7406\u3001\u8106\u5f31\u6027\u5bfe\u5fdc\u3001\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u3001\u76e3\u67fb\u30ed\u30b0\u3001\u7570\u5e38\u306a\u5927\u91cf\u53d6\u5f97\u306e\u691c\u77e5\u3082\u78ba\u8a8d\u3057\u307e\u3059\u3002\u30ed\u30b0\u306f\u53d6\u5f97\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8ab0\u304c\u3044\u3064\u4f55\u3092\u898b\u305f\u304b\u3092\u8abf\u67fb\u3067\u304d\u308b\u671f\u9593\u4fdd\u7ba1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u524a\u9664\u4f9d\u983c\u3084\u5229\u7528\u505c\u6b62\u304c\u3042\u3063\u305f\u5834\u5408\u306f\u3001CDP\u3060\u3051\u3067\u306a\u304f\u3001\u53d6\u308a\u8fbc\u307f\u5143\u3001\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u3001\u914d\u4fe1\u5148\u3001\u5206\u6790\u7528\u30b3\u30d4\u30fc\u307e\u3067\u5f71\u97ff\u7bc4\u56f2\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u30ab\u30bf\u30ed\u30b0\u3084\u30c7\u30fc\u30bf\u8f9e\u66f8\u306b\u51fa\u6240\u3068\u9023\u643a\u5148\u3092\u8a18\u9332\u3057\u3001\u524a\u9664\u306e\u5b8c\u4e86\u3092\u78ba\u8a8d\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308a\u307e\u3059\u3002AI\u5206\u6790\u3092\u8ffd\u52a0\u3059\u308b\u5834\u5408\u3082\u3001\u5b66\u7fd2\u3084\u63a8\u8ad6\u306b\u4f7f\u3063\u3066\u3088\u3044\u30c7\u30fc\u30bf\u306e\u7bc4\u56f2\u3001\u51fa\u529b\u306e\u4fdd\u5b58\u671f\u9593\u3001\u4eba\u306b\u3088\u308b\u78ba\u8a8d\u624b\u9806\u3092\u5148\u306b\u5b9a\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/strong><\/h2>\n\n\n\n
\n
\n
\"CDP\u306b\u95a2\u3059\u308b\u7591\u554f\u3092\u89e3\u6d88\u3059\u308b\u30a4\u30e1\u30fc\u30b8\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

CDP\u3092\u691c\u8a0e\u3059\u308b\u3068\u304d\u306f\u3001\u300c\u3069\u306e\u304f\u3089\u3044\u306e\u898f\u6a21\u304c\u5fc5\u8981\u304b\u300d\u300cCRM\u3084DWH\u304c\u3042\u3063\u3066\u3082\u5c0e\u5165\u3059\u308b\u610f\u5473\u304c\u3042\u308b\u304b\u300d\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u9023\u643a\u306f\u5fc5\u8981\u304b\u300d\u3068\u3044\u3046\u7591\u554f\u304c\u751f\u3058\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5c0e\u5165\u524d\u306b\u7279\u306b\u8cea\u554f\u3055\u308c\u3084\u3059\u3044\u5185\u5bb9\u3092\u3001\u5224\u65ad\u3057\u3084\u3059\u3044\u5f62\u3067\u56de\u7b54\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u5c11\u306a\u3044\u4f01\u696d\u306b\u3082CDP\u306f\u5fc5\u8981\u3067\u3059\u304b\uff1f<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u5c11\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u8907\u6570\u306e\u63a5\u70b9\u3092\u7d71\u5408\u3057\u3066\u4e00\u3064\u306e\u65bd\u7b56\u3092\u6539\u5584\u3057\u305f\u3044\u306a\u3089\u691c\u8a0e\u3059\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u6700\u521d\u304b\u3089\u5927\u898f\u6a21\u306a\u57fa\u76e4\u3092\u4f5c\u308b\u5fc5\u8981\u306f\u306a\u304f\u30011\u301c3\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3068\u4e00\u3064\u306e\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u3067PoC\u3092\u884c\u3044\u3001\u5229\u7528\u4fa1\u5024\u3092\u78ba\u8a8d\u3057\u3066\u304b\u3089\u62e1\u5f35\u3059\u308b\u65b9\u6cd5\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\n

CDP\u306b\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u9023\u643a\u304c\u5fc5\u9808\u3067\u3059\u304b\uff1f<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u5fc5\u9808\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7fcc\u65e5\u914d\u4fe1\u3067\u5341\u5206\u306a\u4f11\u7720\u9867\u5ba2\u5206\u6790\u3084\u6708\u6b21\u30ec\u30dd\u30fc\u30c8\u306a\u3089\u3001\u65e5\u6b21\u30d0\u30c3\u30c1\u3067\u8cbb\u7528\u3068\u904b\u7528\u8ca0\u62c5\u3092\u6291\u3048\u3089\u308c\u307e\u3059\u3002\u4e00\u65b9\u3001\u95b2\u89a7\u76f4\u5f8c\u306e\u6848\u5185\u3001\u5728\u5eab\u3084\u4e88\u7d04\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u901a\u77e5\u3001\u554f\u3044\u5408\u308f\u305b\u4e2d\u306e\u9867\u5ba2\u3078\u306e\u91cd\u8907\u914d\u4fe1\u505c\u6b62\u306a\u3069\u3001\u6570\u79d2\u304b\u3089\u6570\u5206\u306e\u53cd\u5fdc\u304c\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u5834\u5408\u306f\u3001\u5bfe\u8c61\u30a4\u30d9\u30f3\u30c8\u3060\u3051\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n

CRM\u3084DWH\u304c\u3042\u308b\u306e\u306bCDP\u3092\u5c0e\u5165\u3059\u308b\u610f\u5473\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

CRM\u3084DWH\u304c\u3042\u3063\u3066\u3082\u3001\u533f\u540d\u884c\u52d5\u3068\u65e2\u77e5\u9867\u5ba2\u306e\u7d71\u5408\u3001\u65bd\u7b56\u7528\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u4f5c\u6210\u3001\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u306a\u3089\u3001CDP\u306e\u5f79\u5272\u304c\u6b8b\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u65e2\u5b58\u57fa\u76e4\u3067\u540c\u3058\u3053\u3068\u304c\u5b9f\u73fe\u3067\u304d\u308b\u5834\u5408\u306f\u3001\u65b0\u3057\u3044\u88fd\u54c1\u3092\u8ffd\u52a0\u305b\u305a\u3001\u65e2\u5b58\u306eDWH\u3068\u9023\u643a\u51e6\u7406\u3092\u6539\u5584\u3059\u308b\u65b9\u304c\u5408\u7406\u7684\u3067\u3059\u3002\u6a5f\u80fd\u306e\u91cd\u8907\u3067\u306f\u306a\u304f\u3001\u73fe\u72b6\u306e\u30c7\u30fc\u30bf\u30d5\u30ed\u30fc\u306b\u3069\u306e\u7a74\u304c\u3042\u308b\u304b\u3067\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\n

CDP\u306bAI\u3092\u7d44\u307f\u8fbc\u3081\u3070\u3059\u3050\u306b\u6210\u679c\u304c\u51fa\u307e\u3059\u304b\uff1f<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

AI\u3092\u8ffd\u52a0\u3059\u308b\u3060\u3051\u3067\u306f\u6210\u679c\u306f\u51fa\u307e\u305b\u3093\u3002\u9867\u5ba2ID\u306e\u91cd\u8907\u3001\u6b20\u640d\u3001\u53e4\u3044\u5c5e\u6027\u3001\u540c\u610f\u72b6\u614b\u306e\u4e0d\u5099\u304c\u3042\u308b\u3068\u3001\u8aa4\u3063\u305f\u5bfe\u8c61\u3078\u306e\u4e88\u6e2c\u3084\u914d\u4fe1\u3092\u901f\u304f\u5927\u91cf\u306b\u884c\u3046\u3053\u3068\u306b\u306a\u308b\u305f\u3081\u3067\u3059\u3002\u5148\u306b\u30c7\u30fc\u30bf\u8f9e\u66f8\u3001\u540d\u5bc4\u305b\u3001\u54c1\u8cea\u6307\u6a19\u3001\u5229\u7528\u76ee\u7684\u3001\u51fa\u529b\u78ba\u8a8d\u306e\u30eb\u30fc\u30eb\u3092\u6574\u3048\u3001\u305d\u306e\u5f8c\u306b\u4e88\u6e2c\u3084\u751f\u6210AI\u3092\u5c0f\u3055\u306a\u65bd\u7b56\u3067\u691c\u8a3c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u3068\u3081<\/strong><\/h2>\n\n\n\n
\n
\n
\"\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\u306e\u5c0e\u5165\u65b9\u91dd\u3092\u6574\u7406\u3059\u308b\u30a4\u30e1\u30fc\u30b8\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n

\u3053\u306e\u8a18\u4e8b\u306e\u8981\u70b9\u3067\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\uff08CDP\uff09\u306f\u3001\u9867\u5ba2\u60c5\u5831\u3092\u96c6\u3081\u308b\u7bb1\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u3092\u8b58\u5225\u30fb\u7d71\u5408\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u65bd\u7b56\u3078\u6e21\u3059\u305f\u3081\u306e\u696d\u52d9\u57fa\u76e4\u3067\u3059\u3002\u5c0e\u5165\u524d\u306b\u3001\u9054\u6210\u3057\u305f\u3044KPI\u3001\u5229\u7528\u90e8\u9580\u3001\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u3001\u9867\u5ba2ID\u3001\u540c\u610f\u72b6\u614b\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u8981\u4ef6\u3092\u6574\u7406\u3057\u3001\u5fc5\u8981\u306a\u7bc4\u56f2\u304b\u3089\u59cb\u3081\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u8fd1\u9053\u3067\u3059\u3002<\/p>\n\n\n\n

\n

\u5c0e\u5165\u524d\u306b\u78ba\u8a8d\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3067\u3059<\/strong><\/strong><\/strong><\/h3>\n<\/div>\n\n\n\n

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